Novak Djokovic Splits With Longtime Sponsor Peugeot

Novak Djokovic has split with his longtime sponsor Peugeot. The French car maker has been sponsoring Djokovic since 2014.

The company had said previously that it had no plans to drop Djokovic from its roster despite his objections to taking the COVID-19 vaccine. The company clarified that the decision to split with Djokovic was a commercial decision and not related to his vaccination status.

Carlos Tavares, CEO of Peugeot’s parent company Stellantis confirmed the news El Espanyol, saying 

We will not continue with the sponsorship of Djokovic.

This has been a bad week for Novak Djokovic. He lost his world number 1 ranking to Daniil Medvedev and split with his longtime coach Marian Vajda. Vajda has worked with Djokovic for more than 15 years. Djokovic is unable to play the tournament at Indian Wells and Miami because US requires visitors to be vaccinated.

Continue ReadingNovak Djokovic Splits With Longtime Sponsor Peugeot

Iga Swiatek’s New Strategy – Play Aggressive Tennis

Iga Swiatek made a conscious decision to play aggressive tennis in 2022. The new aggression and attitude are producing great results for Swiatek as she is winning matches easily.

Right now I have more moments when I can feel that I have nothing to lose and I’m going all in. Actually, you know, before really I didn’t want to take that risk, because I didn’t want to be that kind of player who is just going to shoot the balls and we’re going to see if it’s going to be in or out

I wanted always to be solid and be the kind of clay court player who is going to play topspin and stay back, but really, right now tennis is getting faster and faster. You can see that in tournaments.

Players who are, you know, attacking and leading are winning. I wanted to also learn how to do that. They convinced me basically to do that, because at first, yeah, I had that attitude that, Hey, I’m happy with my solid game, you know. But this is actually making my matches easier, so I don’t know why I was so stubborn!

-Iga Swiatek

At such a young age, Iga Swiatek has been able to make adjustment to her game. She also with a sports psychologist to keep up her mental fitness. If she could improve her serve, which can be a liability sometimes, she will be a formidable force in women’s tennis.

Continue ReadingIga Swiatek’s New Strategy – Play Aggressive Tennis