Sofia Kenin has signed a two-year clothing deal with Free People Movement. Her clothing and shoe sponsorship contract with Adidas ended at the end of 2021.

Kenin is the brand’s first multi-year ambassador. Kenin said that she will provide ideas for FP Movement to improve its tennis line. Kenin hopes to have her own line of clothing one day. Kenin is expected to appear in the brand’s marketing campaign soon.

 I’m so happy to officially be part of the @fpmovement family as an official brand ambassador ♥️ can’t wait for you guys to see all my favorite outfits on and off the court!
-Sofia Kenin

In 2020, Sofia Kenin won the 2020 Australian Open title and reached the finals at the French Open. She had a tough 2021 season where her best grand slam result was reaching the fourth round at the French Open.

Despite her big successes on the court, Kenin has struggled to attract big-name brands. Her other sponsors include Babolat, Motorola, Smile Direct Club, Jet Token, Lavazza, and KT Tape.

Elise Mertens has switched to Babolat racquets. She will be using the Babolat Pure Aero racquets. She was previously using Head Speed racquets. Mertens had been testing the Pure Aero racquet for several months with a paint job that made it look like a Head racquet.

Players are reluctant to change racquets because racquet changes impact their game. Many players use their old racquets with paint jobs when they switch sponsors.  But Mertens appears the actual Babolat Pure Aero racquet.

Elise Mertens plays singles and doubles on the tour. She has lifted doubles trophies at the Australian Open, Wimbledon, and at the US Open. Her best doubles result at the French Open was reaching the semifinals in 2019. In singles, her best result came at the 2018 Australian Open where she reached the semifinals.