The WTA has its first title sponsor in more than a decade. WTA announced that it has entered into a multi-year sponsorship deal with medical technology company Hologic.
The last title sponsor of the WTA tour was Sony Ericsson. That partnership ended in 2010. Hologic is a great fit for the WTA tour as the company focuses on women’s health and wellbeing. The company makes products for diagnostics, imaging, and surgery.
“Hologic and the WTA come together with a collective purpose as pioneering advocates for women, We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.
-Steve MacMillan, CEO of Hologic
Hologic will be displaced at the net and in other signage at WTA tournaments. WTA and Hologic will announce joint activities focused on women’s health in the coming months.