After twenty-six years, the Wimbledon warm-up tournament, the Gerry Weber Open will have a new title sponsor Noventi. The tournament will be called the Noventi Open.
The ATP 500 tournament has been on the ATP calendar since 1993. The Weber, clothing manufacturer for whom the tournament is named, and his partner, Udo Hardieck took a big chance at the time going against the established Queen’s tournament held at the same time in London.
Unfortunately, Gerry Weber AG has not done well during the past decade. In recent years, rumors of shaky finances began to be heard in the press, and at the same time, Weber’s health took a turn for the worse. All of these circumstances led to the financial collapse of the once profitable company.
That’s when Noventi stepped in and took over. The tournament has featured Roger Federer for almost 2 decades and the Maestro has a lifetime contract with the tournament.