Sports drink company BodyArmor has signed up Japanese number one and multiple grand slam champion Naomi Osaka.
Body Armor was founded by Mike Repole, an American entrepreneur. Repole is the co-founder of Glaceau, which makes Vitaminwater. Glaceau was sold to Coca Cola for $4.1 billion.
BodyAmor’s top shareholders include Coca Cola and the estate of the late Kobe Bryant. According to Forbes, Coca Cola invested $300 million in 2018, and Bryant’s interest is valued at $200 million.
Other prominent athletes promoting the brand include golfer Dustin Johnson, women’s soccer player Megan Rapinoe and NFL player Baker Mayfield.
BodyArmor competes with market leader Gatorade and hopes to overtake Gatorade by 2025.
Body Armor has released several ads featuring Naomi Osaka.