Iga Swiatek has been appointed a global ambassador for Visa. For someone who has been termed unmarketable because she is from Poland, it’s a massive accomplishment for Swiatek.

With the Visa partnership, Swiatek will become the face of tennis in Visa’s Team Visa program which supports athletes’ goals on and off the tennis court.

Team Visa program includes more than 600 athletes. Speaking of her collaboration with Visa, Swiatek said:

I started my career in tennis at a young age and even if I’m still learning, I’m trying to use my voice and become a role model for other young people. Joining Team Visa with so many incredible athletes will help me continue to advocate for what’s important to me, advancing the sport and social issues that matter most to me.

Team Visa is the sponsor of the 2024 Olympics and Paralympics. Having a big brand backing her will improve her visibility across the world. Despite being the top-ranked player, Swiatek makes less money in endorsements than Emma Raducanu and many other players who are yet to win a grand slam.