In 2014, Eugenie Bouchard achieved the best tennis record of any Canadian in history. She reached the finals at Wimbledon and the semifinals at the Australian Open and French Open. But her career took a nosedive after that with a string of bad losses and bad luck. Her sponsorship deals dried up after her rankings fell.
At 2015, US Open she slipped and fell in the locker room, and had concussions. She would later settle with the USTA for an undisclosed amount but her tennis career never recovered.
Genie Bouchard remains one of the sexiest tennis players on the tour and has a huge following on social media. But big-name sponsors have largely backed away. After her rankings dropped, her sponsors Colgate, Aviva, and Usana decided not to renew their sponsorship agreements.
Even her current contracts with New Balance and Yonex are reportedly tied to performance and do not guarantee payments.
Eugenie Bouchard’s Sponsors
In 2021, Bouchard signed a clothing and footwear sponsorship deal with New Balance. She was previously with Nike, and prior to that, with Adidas.
Bouchard has had a racquet deal with Yonex since 2018. She currently uses the Yonex VCORE 100. She was previously with Babolat.
In 2021, Bouchard became the brand ambassador for Slinger Bag. The company makes ball launchers and a suite of apps for both amateurs and professional tennis players.