Have you seen the “EA” (Electronic Arts) logo on Alexander Zverev’s shirt? I first saw this during the 2020 US Open. He also has the EA logo on his sleeve at the French Open.
Clearly, EA is paying Zverev to wear the logo on his shirt. Here is why. EA’s Tennis World Tour 2 game came out on September 24th, 2020 and EA is trying to promote the game with the Zverev partnership.
EA has two other tennis games – AO Tennis 2 and Tennis World Tour. You can check out the promo for the new game here.