GSE Worldwide signed a global agreement to represent Sofia Kenin. Kenin broke up with Top Five Management just a few days ago. Her former management company cited the “difficulty with the athlete’s environment” as the reason for the split.

GSE Worldwide is an athlete representation and sports marketing firm. The company represents athletes in a number of sports including golf, football, and tennis.

The tennis players currently represented by GSE include Genie Bouchard, Leylah Fernandez, Sloane Stephens, Grigor Dimitrov, Jack Sock, Brandon Nakashima, and the recently retired Bryan brothers.

Kenin’s current sponsors include Babolat, Fila, and Smile Direct Club. In 2020, Kenin won the Australian Open and reached the finals at the French Open.

Iga Swiatek ended 2020 on a high note. Switek’s sponsorship deal was up for renewal at the end of 2020 and Swiatek was able to get an upgraded deal with Asics.

It’s not surprising that Asics offered a good deal to Swiatek after her surprising 2020 French Open win. She is only 19-years old and is likely to be a top tennis player for many years.

Swiatek’s association with Asics began at the start of 2020. Prior to that, she had a sponsorship deal with Nike.

Swiatek also signed a racquet sponsorship deal with Tecnifibre at the end of 2020. She was previously using Prince racquets without a formal sponsorship arrangement with Prince.