Emil Ruusuvuori is one of the most talented players ever from Finland. Fans and sponsors have high expectations for Ruusuvuori. Emil Ruusuvuori had an impressive junior career. He reached a career-high ranking of No. 4 in the junior ITF rankings.

As soon as he entered the big league, the ATP tour, he won challenger titles and steadily moved up the rankings. In 2022, he reached his first ATP final at the Maharashtra Open where he lost to João Sousa.

He started playing badminton but switched to tennis at a young age. His idols include retired countryman Jarkko Nieminen. He loves hockey and enjoys listening to Eminem’s music.

Top brands such as Asics, Head, Silja Line, Cenfura, Porsche, and Mercedes Benz have tie-ups with him. He has earned over $2 million in his career.

Brands That Sponsor Emil Ruusuvuori

Asics

Ruusuvuori has shoe deal with Asics. Asics, based in Kobe, Japan is a multinational company that makes shoes, apparel, and sports equipment.

Head

Ruusuvuori has a racquet sponsorship deal with Head. He appears to be using TGT301 racquet, a pro stock version of the Head Graphene 360+ Speed racquet. He also wears Head clothing. 

Mercedes Benz

Ruusuvuori’s partnership with Mercedes Benz began in 2018.  Benz is a German automaker that makes luxury vehicles.

Silja Line

Silja Line is a cruise ferry brand that helps people travel between Finland and Sweden. It is owned by the Estonian ferry company AS Tallink Grupp.

Cenfura

In 2021, Cenfura entered into a partnership with Ruusuvuori. Cenfura is a smart energy company that operates renewable energy assets.

Porsche

Ruusuvuori has a sponsorship contract with luxury car maker Porsche in Finland.

Kim Clijsters has split with longtime sponsor Fila and will be wearing apparel designed by Full Court Sport.  Full Court Sport is an independent sports label founded by Marguerite Wade in 2016.

Clijsters will wear the brand at the US Open. The brand should get a lot of visibility as there is a lot of fan and media interest in Clijsters, who is making a second comeback in her career. 

Clijsters is the first professional athlete to wear the brand’s apparel.  Kim Clijsters was searching for independent apparel brands online. When she found Full Court Sport, she immediately felt a connection to the brand and reached out to Wade.

It is interesting that Clijsters decided to drop a big name brand like Fila and go with an independent, less-known brand. It is unlikely that Full Court Sport is paying Clijsters big dollars.

Top tennis players such as Naomi Osaka have been vocal supporters of the Black Lives Matter (BLM) movement. Clijsters wearing Front Court Sport apparel, a brand-led black female founder sends an inspiring message to independent brands.

Tennis players have typically associated themselves with big brands such as Nike or Fila.  We will see if this new trend catches on.