Serena Williams appeared in the  Bumble commercial for the campaign, “The Ball is in Her Court.”  She encourages women to not wait and tells them that they have the power.

https://www.youtube.com/watch?v=PQcXpoWIwxo

If you are wondering what Roger Federer has been up to since his loss to Stefanos Tsitsipas at the Australian Open, the answer is finally here.  He has been busy shooting a commercial for Uniqlo.

As you may remember, Federer ditched his long time sponsor Nike to go with Uniqlo last year.  Federer’s deal with Uniqlo is reportedly worth $30M a year for 10 years.  Federer has said that Uniqlo offered better post-career opportunities than Nike.

Here is the commercial.  Roger is playing piano in comfortable jeans!

https://www.youtube.com/watch?v=eOKEvDqpBjE

Uniqlo had Novak Djokovic under its umbrella for almost 6  years and couldn’t capitalize on his success.  I wonder if the company is doing the same thing with Federer.

Federer is a global sports icon.  You would think that Uniqlo (and its ad agency) would be able to come up with a better ad than that.

Uniqlo missed the mark big time on this one.