Federer’s Uniqlo Ad – Oh Boy!

If you are wondering what Roger Federer has been up to since his loss to Stefanos Tsitsipas at the Australian Open, the answer is finally here.  He has been busy shooting a commercial for Uniqlo.

As you may remember, Federer ditched his long time sponsor Nike to go with Uniqlo last year.  Federer’s deal with Uniqlo is reportedly worth $30M a year for 10 years.  Federer has said that Uniqlo offered better post-career opportunities than Nike.

Here is the commercial.  Roger is playing piano in comfortable jeans!




Uniqlo had Novak Djokovic under its umbrella for almost 6  years and couldn’t capitalize on his success.  I wonder if the company is doing the same thing with Federer.

Federer is a global sports icon.  You would think that Uniqlo (and its ad agency) would be able to come up with a better ad than that.

Uniqlo missed the mark big time on this one.


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New Davis Cup Format Explained

Davis Cup will be played under the new format in 2019.  Response to the new format has been mixed.

Here’s how it works in a nutshell.

  • 24 teams will vie for 12 spots (qualifiers) in the Finals that will take place in November. The losing teams will move on to Zone Group competition.
  • These 12 qualifiers, 4 semifinalists from the previous year, and 2 wildcard entries will compete in the Final in November.
  • These 18 teams will face off in six round-robin groups of threeThe six group winners, and the two second-place teams with the best records, will move on to the quarterfinals
  • From that quarterfinals, competition will be single elimination to decide the Davis Cup winner.
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