Leylah Fernandez has been wearing On ON Roger Pro shoes, the same shoes Roger Federer wears. She is the first tennis player other than Federer to wear On shoes.

Leylah Fernandez recently signed a sponsorship clothing sponsorship contract with Lululemon. Before that, she had a clothing and shoe sponsorship contract with Asics. Since her Asics contract ended, Fernandez was looking to move to another shoe brand.

The Roger Pro is a performance tennis shoe from the Swiss brand On. Federer is an investor in the company. Federer developed the Roger Pro shoes in collaboration with On. It was initially custom made for Roger Federer and was later made available for purchase more broadly.

On went public in September 2021. The company raised $746 million its IPO. Roger Federer invested $50 million  in 2019. Federer’s investment is worth many times more today since the company’s stock has soared since its IPO.

Leylah Fernandez is now a brand ambassador for Morgan Stanley. The Canadian star shared the news on social media with a message. She will wear the Morgan Stanley logo on her shirt.

I’m delighted to announce my new partnership with @morgan.stanley ✨Our shared commitment to giving back made this partnership an easy decision. Together it will allow me to amplify the stories of young athletes who look like me and support the communities I represent. I can’t wait for the future and to work on projects that support the next generation!

In 2021, she reached the finals at the 2021 US Open where she lost to Emma Raducanu. But her dream run at age 19 has impressed many big-name brands. 

Fernandez’s dad is a former soccer player from Ecuador and his mother is Filipino Canadian. In 2019, she won the French Open junior singles title.