French tennis star Arthur Fils has signed a sponsorship deal with Lacoste. He was previously wearing Asics clothes and shoes.
Fils has been wearing Lacoste clothes in recent matches but still wearing Asics shoes on the court. Lacoste is promoting him with Lacoste shoes, so it’s possible that he will move to Lacoste shoes later.
Lacoste’s decision to bring Fils on board is a strategic one, capitalizing on the rising star’s current ranking. Experts predict that Fils is poised for a meteoric rise, with a potential future placement among the coveted top 10 players.