Matteo Berrettini, recently announced a new partnership with Saudi Arabia’s Public Investment Fund (PIF). In this role, he will serve as an ambassador and work with the fund to advance the sport of tennis.

The PIF’s strategic goal is to elevate tennis globally, nurturing young talent and creating opportunities for players at all levels. This initiative aligns with Saudi Arabia’s broader investment in sports, which has seen significant investments in golf, soccer, and other disciplines.

A Controversial Partnership

While this partnership marks a significant milestone for Berrettini, it also raises concerns about Saudi Arabia’s human rights record, particularly regarding women’s rights. Despite these issues, top athletes have increasingly been willing to accept sponsorship deals from the kingdom, often overlooking the broader context.

Berrettini’s Career Highlights

Matteo Berrettini has enjoyed a successful career, reaching the Wimbledon final in 2021 and the semifinals of two other Grand Slam tournaments. His peak ranking of world number 6 and career earnings of over $15 million solidify his position as one of the top players on the ATP Tour.

Beyond his athletic prowess, Berrettini has garnered a large following due to his good looks, often being named one of the most attractive players on the tour.