Leylah Fernandez has been wearing On ON Roger Pro shoes, the same shoes Roger Federer wears. She is the first tennis player other than Federer to wear On shoes.

Leylah Fernandez recently signed a sponsorship clothing sponsorship contract with Lululemon. Before that, she had a clothing and shoe sponsorship contract with Asics. Since her Asics contract ended, Fernandez was looking to move to another shoe brand.

The Roger Pro is a performance tennis shoe from the Swiss brand On. Federer is an investor in the company. Federer developed the Roger Pro shoes in collaboration with On. It was initially custom made for Roger Federer and was later made available for purchase more broadly.

On went public in September 2021. The company raised $746 million its IPO. Roger Federer invested $50 million  in 2019. Federer’s investment is worth many times more today since the company’s stock has soared since its IPO.