SIGNA Sports United Acquires Tennis Express, Expands US Presence

SIGNA Sports United (SSU), Berlin-based sports commerce and tech platform has entered into an agreement to buy Tennis Express, a leading online tennis retailer in the US. In April 2021, SSU acquired Midwest Sports. 

Recent acquisitions make SSU’s online platform, Tennis-Point.com the go-to place for people looking to buy tennis equipment and accessories in the US. 

The ATP and Tennis-Point recently signed a multi-year agreement that will make Tennis-Point the Official Racket Sports Products Retailer of the ATP Tour until 2025.

We see significant opportunity to replicate our successful European tennis platform strategy in the U.S. market, which is benefitting from a surge in participation yet remains fragmented and under-served from an e-commerce and community engagement perspective. Adding strong players like Tennis Express accelerates our U.S. expansion and opportunity to create value for SSU and the broader U.S. tennis ecosystem.

-Stephan Zoll, CEO of SIGNA Sports United.

Tennis Express was founded by Brad Blume and his partner. The company started with a single physical store and has grown into an online retailer with 90% of its revenue coming from digital channels. The company owns a 15,000 sq. ft. superstore and warehouse in Houston. The facility includes a full-size indoor tennis court and attracts a lot of tennis enthusiasts. 

 

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Naomi Osaka Becomes Investor And Ambassador For Restaurant Chain Sweetgreen

Naomi Osaka announced that she is now an investor in the fast casual restaurant chain, Sweetgreen. She also becomes the company’s first brand ambassador. 

Starting May 20, 2021, Osaka fans get their own Naomi Osaka bowl which includes warm quinoa, baby spinach, cilantro, tomato, tortilla chips, raw carrots, goat cheese, blackened chicken, lime-cilantro jalapeño vinaigrette, avocado, and Sweetgreen hot sauce. 

Sweetgreen was founded in 2017 to make real foods accessible to everyone. The restaurant creates food from scratch using fresh ingredients and produce.  It was recently valued at over $1 billion. Sweetgreen won the 2020 Webby Award for Food & Drink in the Apps, Mobile & Voice category.

I’m proud to join forces with Sweetgreen to change the way the world thinks of traditional fast-food sponsorships. As an athlete, what I put into my body directly correlates to how I perform, and eating delicious, healthy foods fuels my daily routine. I’m excited about the work we’re doing together to create a positive impact.

-Naomi Osaka

Naomi Osaka is one of the most well-known tennis players in the world. She is also the highest-earning female athlete in the world. Off the court, Osaka has been an active supporter of the Black Lives Matter movement.

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