Tinkoff, Russia’s leading online financial company signed a sponsorship deal with Daniil Medvedev.  Medvedev recently reached the final of the US Open losing to Rafael Nadal.

Medvedev will participate in Tinkoff’s advertising and marketing campaigns and promotional events as its official brand ambassador. Interestingly, Tinkoff is the first Russian company to partner with Medvedev.

Talking about the partnership, Mevedev  said: “I’m absolutely delighted that my Russian brand partner is Tinkoff, one of the country’s most innovative, progressive and open companies. They have totally changed people’s impressions of what the bank of the future will look like. I am confident that our combined efforts will be successful.”

Russia hasn’t had a dominant men’s tennis player since Marat Safin.  With his growing success on the court, Medvedev is sure to attract more sponsors.