Beer brand Stella Artois has signed up American star Frances Tiafoe as its ambassador. The brand also sponsored the recently concluded Miami Open tennis tournament.

As part of the partnership, Frances Tiafoe will be on Stella Artois’ custom packaging and promotional materials in 2023. Speaking of its partnership with Stella Artois, Tiafoe said,

As an athlete that likes to bring his own personal style on and off the court, I’m excited to partner with a brand that celebrates that vibrancy and passion. There’s so much excitement around tennis right now and Stella is the right partner to team-up with as they too are prioritizing inclusivity, fun, and togetherness, which is so important to the next generation of 21+ tennis fans.

Frances Tiafoe reached the semifinals at the 2022 US Open. He is one of the flamboyant players on the tennis tour and is popular among tennis fans.