Marketa Vondrousova won her first grand slam title at 2023 Wimbledon without a clothing sponsor. Nike, her previous sponsor, had dropped her at the start of the year. 

Vondrousova has signed a multiyear clothing deal with J.Lindeberg. She will start wearing the brand’s clothes at the 2023 US Open. Speaking of the new partnership, Vondrousova said, 

I’m very excited to partner with J. Lindeberg, since it’s a brand that aligns with my core values and we share a vision for breaking new conventions in the tennis world. Their new collection offers a unique crossover between high-end fashion and athletic performance with a design that is trendy, stylish and athletic. I can’t wait to introduce their upcoming looks on the courts at the U.S. Open and look forward to working closely with J.Lindeberg’s designers on upcoming collections.

J.Lindeberg is a Swedish clothing company that makes apparel for tennis, golf, skiing, and several other sports. The company has been increasing its retail presence with stores at Harrods and Copenhagen. Since 2012, the company has been owned by Anders Holch Povlsen, Dan Friis, Allan Warburg, and Stefan Engström.

Dominik Koepfer‘s US Open shirt reminded many of the “No signal” sign from TV that was common years ago. The shirt from Bidi Badu captured many fans’ attention.

On its website where the shirt is available for sale, Bidu Badu says,

“We all remember the time when cell phones, the Internet, social media and television were not available 24/7. As kids, we sometimes found those times boring, but now we sometimes long for those same times back. When the focus was only on us. No distractions… That’s exactly the feeling we want to convey with our New York collection. Full concentration on the game, no distractions. No signal. A tribute to the time when the test card on the TV gave us the time to focus only on ourselves. The top provides optimal freedom of movement with an elastic and breathable material”

Give it to Bidi Badu for creativity and bringing back old memories.

It was not just the fans who were excited by the no-signal shirt. Even the US Open social media team got into the action.

Dominik Koepfer ended his first-round match against Carlos Alcaraz after a set and a half due to an ankle injury.