K-Swiss announced that Venus Williams will become an ambassador of the company.  As part of the partnership, EleVen, a brand owned by Williams will work with K-Swiss to create limited-edition footwear and apparel. 

In addition, she will become the face of the Club K-Swiss Campaign. The timing of the partnership announcement is interesting given that Venus Williams is 40 years old and she is not expected to play professionally for many years given her age.

K-Swiss is an American athletic shoe brand founded in 1966. It is currently owned by South Korean company E-Land World Limited and its creator Kevin Randall.

Alejandro Davidovich Fokina was born and raised to Russian parents in La Cala del Moral, Rincón de la Victoria. His dad is a former boxer. He won the 2017 Wimbledon boys’ singles title as a junior without dropping a set.

Fokina’s style of play is more like Novak Djokovic’s game. His best grand slam result came at the 2021 French Open where he reached the quarterfinals.

His favorite player is Roger Federer. He is also a fan of the soccer team Real Madrid. His current sponsors include Adidas and Head. He has earned over $5 million in his career. 

Alejandro Davidovich Fokina’s Sponsors

Adidas

In 2024, Fokina signed a clothing and shoe sponsorship contract with Adidas. He had a clothing and shoe sponsorship deal with Diadora until the end of 2023.  Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto).  Diadora is a subsidiary of Geox. 

Head

Fokina has a racquet sponsorship deal with Head. He currently uses the Head Graphene 360 Extreme racquet.

Adoptas.org

Fokina runs Adoptas.org which helps people find pets by connecting with animal shelters around Spain. It’s motto is “Adopt, don’t buy”.