Novak Djokovic And Lacoste Extend Partnership Until 2025

Lacoste has extended its sponsorship contract with Djokovic until 2025.  His current contract is set to expire at the end of 2022. Lacoste’s partnership with Djokovic goes back to 2017. Under Lacoste, Djokovic has won 8 grand slams and has been world number one for 335 weeks.

By extending its contract with Djokovic, Lacoste has a lock on two of the top men’s players. Daniil Medvedev also has a contract with Lacoste.

Djokovic only has an apparel contract with Lacoste. He wears Asics shoes and uses a Head racquet. Medvedev has a head to toe contract with Lacoste. He uses Tecnifibre racquets, which is owned by Lacoste.

With Djokovic, Lacoste has a seen a huge return on investment. With 20 grand slams and likely more to come, Djokovic has been one of the dominant players in recent years. Lacoste’s tennis kits, unlike Nike’s or Adidas’, have been well received by its fans.

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Zverev Accuses Tsitsipas Of Getting Coaching Via Text During Bathroom Break

Alexander Zverev defeated Stefanos Tsitsipas 6-4, 3-6, 7-6(4) in a tough semifinal match at the Western & Southern Open in Cincinnati. During the match, Zverev accused Tsitsipas of getting coaching via text from his dad while Tsitsipas was on a bathroom break.

Tsitsipas took an eight-minute bathroom break at the end of the first set. Tsitsipas took his bag with him to the bathroom. Zverev was not impressed. 

He took his bag with his phone and everything in it. This was the same thing in Paris and is going to be the same thing every other tournament he’s playing.

– Alexander Zverev to chair umpire Adel Nour

Upon returning from a bathroom break, Tsitsipas changed his tactics. He served and volleyed a lot in the second set – something he didn’t do in the first set. 

Tsitsipas has a long history of getting coaching from his dad during matches. In this case, Zverev is insinuating that Tsitsipas and his dad are texting during a bathroom break. In a coincidence, Apostolos Tsitsipas was seen texting when Stefanos was in the bathroom.

Neither player addressed the issue during their post-match press conference. Zverev went on to win the title beating Andrey Rublev in the final. 

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