Kwon Soon-woo Wins First Title, Breaks South Korea’s 18-Year Title Drought

Kwon Soon-woo won his first ATP title at the Astana Open beating James Duckworth in straight sets, 7-6 (8-6), 6-3. Soon-woo is only the second South Korean to win an ATP title. Lee Hyung-taik won an ATP title in 2003 – almost 18 years ago.

Kwon Soon-woo had a good year in 2021. He reached the semifinals at Eastbourne International on grass and reached two semifinals at two tournaments – Singapore Open and Andalucia Open. He also reached the third round at the French Open – his best result at a grand slam so far in his career.  He has represented South Korea in Davis Cup and at the Olympics.

With his first title, Soon-woo will improve his career-best ranking of world number 69 he reached in March 2020.

Continue ReadingKwon Soon-woo Wins First Title, Breaks South Korea’s 18-Year Title Drought

Madison Keys Is The New Face of Volvo USA

Madison Keys is the new face of Volvo USA. Keys shared the partnership news with the carmaker on social media.

Beyond excited to be collaborating with @volvocarusa! The road ahead is so much better in the driver’s seat of my new Volvo and I’m ready to make some new memories together

–  Madison Keys

Her best grand slam result came at the 2017 US Open where she reached the final and lost to fellow American Sloane Stephens. She reached her peak ranking of world number 7 in 2016.

Keys has partnerships with a number of brands including her longtime sponsor Nike, racquet brand Wilson, bottled water company Evian, and contact lens maker Acuvue. She is also an ambassador for the nonprofit Kindness Wins, which encourages kindness in all walks of life.

Volvo was originally started in Sweden. Volvo has been owned by any Chinese company any Geely Holding Group since 2010. Though the brand is well-known for its cars, it also makes trucks, construction equipment, marine and industrial engines, and other products.

Continue ReadingMadison Keys Is The New Face of Volvo USA