Brands Endorsed By Alex Molcan

Slovak tennis player Alex Molcan’s breakthrough came at the 2021 US Open where he reached the third round as a qualifier. He also reached the third round at Wimbledon in 2022. As a junior, his world rankings peaked at world  number 18. He reached the boys’ doubles finals at the Australian Open with partner Hubert Hurkacz.

At age 12, he moved to Bratislava, Slovakia for tennis training. Molcan is a fan of Rafael Nadal – admires his fighting spirit and mental toughness on the court. His current sponsors are Asics and Wilson.

Alex Molcan’s Sponsors

Asics

Alex Molcan has a clothing sponsorship contract with Asics. He was with Bidi Badu and Bike previously.

Wilson

Molcan has a racquet sponsorship contract with Wilson. He uses the Wilson Blade racquet.

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Emma Raducanu Active On Chinese Media (With An Eye On Chinese Endorsement Deals)

Emma Raducanu is a marketer’s dream. She is fluent in Chinese, Romanian, and of course, English. She holds Canadian and British citizenship. What’s not to like from a marketer’s perspective.

Emma Raducanu is represented by Max Eisenbud, who made Maria Sharapova the highest-paid athlete in the world for many years. Eisenbud also worked with Li Na, China’s first grand slam champion.

Eisenbud has big plans for Raducanu. Her endorsement possibilities are huge – both in Britain and in China. She can match the marketing appeal of Naomi Osaka. who makes more than $60 million in endorsement earnings.

Right after her impressive US Open victory, Raducanu thanked her Chinese fans in Mandarin. Her mom is from Shenyang, China and she speaks Mandarin with a northern accent.

Raducanu also opened a Weibo account and posted a message in Chinese.  She said was disappointed for not being able to play in China this year and looked forward to playing there next year.

Raducanu recently said that she loved watching Taiwanese shows. That opinion will be unwelcome in China. Her agent and her handlers have the delicate task of navigating her huge earnings potential in China and managing the Chinese government.

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