Sofia Kenin Switches To Apparel Made By Bulgarian Brand Pironetic

American tennis star Sofia Kenin appears to have split from her clothing and shoe sponsor Adidas. Kenin was wearing Pironetic, a Bulgarian brand founded by Tsvetana Pironkova.

Despite her accomplishments on the court, Kenin has struggled to attract or retain sponsors. Amanda Anisimova, a player with far fewer accomplishments was able to sign a $100 million contract with Nike.

Pironetic was founded by Tsvetana Pironkova and Mihail Mirchev in 2016. The company makes stylish and modern sports and casual wear.

Sofia Kenin‘s other sponsors include Lavazza, Motorola, Jet Token, KT Tapes, and Smile Direct Club. She signed a representation deal with GSE worldwide after an acrimonious breakup with her previous management company Top Five Management.

After an incredible 2020 in which she won the Australian Open and reached the French Open finals, Kenin struggled to put together a good run. Her best grand slam result in 2021 was reaching the fourth round at the French Open.

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Darren Cahill Coaching Amanda Anisimova

Amanda Anisimova won her second career title at the Melbourne Summer Set 2. She won her first title in 2019, so it has been quite a while.

During her Melbourne run, Anisimova was coached by Darren Cahill. Cahill coached Simona Halep to be world number 1 but Halep decided to stop working with Cahill in 2021. Cahill has coached several top players including Andre Agassi and Lleyton Hewitt.  He was Australia’s Davis Cup coach from 2007 to 2009.

At the 2019 French Open, Amanda Anisimova reached the semifinals becoming the youngest semifinalist there in over a decade. Just before the 2019 US Open, her father passed away. Since then, she has struggled with poor form and injuries.

Cahill, who has a history of reigniting players’ careers may be able to help Amanda Anisimova.  Former players and big brands sponsoring her expect that she will one day be a grand slam champion.

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