French luxury perfume and cosmetics brand Lancôme has recently signed a sponsorship deal with Iga Swiatek. Swiatek took to social media to share the news, accompanied by a picture and a heartfelt message explaining her decision to collaborate with the brand.
In various press conferences, Swiatek has been asked about her use of makeup. This partnership serves as a response to those inquiries.
Commenting on the collaboration, Swiatek reflected, “As a teenager, I received an Idôle perfume by Lancôme as a gift, which I really liked. Since then, I’ve had positive feelings about the brand. I never imagined that I would be announcing my collaboration with such a prestigious beauty brand a few years later, becoming the first Polish ambassador for Lancôme and the first athlete among ambassadors like Zendaya or Julia Roberts. This is a significant milestone for me. I’m excited that this partnership will allow me to embrace my femininity, especially since as a tennis player, I mainly wear sports attire, limiting such opportunities. With Lancôme, we will launch a CSR project in Poland to support women in the job market. I look forward to this journey and urge you to stay tuned for more.”
Swiatek has emerged as one of the dominant forces in women’s tennis, achieving four Grand Slam titles by the age of 22. Her remarkable success has made her a highly sought-after figure for brands looking to align with her rising star.
