Pablo Carreno Busta (often called PCB by fans and fellow players) doesn’t get the respect he deserves. There are so many good players from Spain that Busta often gets looked over. 

Busta reached the top 10 in world rankings for the first time in 2017. He won the bronze medal at the 2020 Tokyo Olympics. On his way to the semifinal at the Tokyo Olympics, he beat Novak Djokovic. As a junior, Busta reached a peak ranking of world number 6.

Typically, players from Spain prefer the clay court. But Busta grew up on hard courts. He played almost exclusively on hardcourts until his teenage years. He trained at the JC Ferrero Equelite Sports Academy in Alicante. Not surprisingly, his best results have come on hard courts. He reached the semifinals at the US Open twice – in 2017 and 2020. In 2022, he won his first Masters title at the Canadian Open.

But his excellent results on the court have caught the attention of sponsors. His sponsors are Joma, Wilson, Peugeot, and ISDIN. He has earned over $18 million in his career. 

Pablo Carreno Busta’s Sponsor List

Joma 

Pablo Carreno Busta Busta has an apparel and shoe sponsorship deal with Joma. He currently wears the Joma Ace Pro shoes on the court. Joma is a Spanish sports apparel and footwear manufacturer. The company produces apparel and footwear for a number of sports including soccer, basketball, volleyball, running, and tennis.

Wilson

Busta has a racquet sponsorship deal with Wilson. He currently uses the Wilson Blade 98 18×20 v7 racquet. 

Peugeot

Busta is a brand ambassador for French automaker Peugeot. Fellow tennis stars Alexander Zverev and Lucas Pouille also endorse the brand.  Peugeot has been a sponsor at the French Open for more than 35 years. 

ISDIN

ISIDIN makes skincare products. Busta has posted pictures on social media channels using ISDIN products.