Naomi Osaka has become an ambassador and investor in cryptocurrency trading firm FTX. The company hopes Osaka can bring more women into the crypto space. Osaka will wear the FTX logo on her clothing as part of her sponsorship deal which is believed to be long-term.
The company said that Naomi Osaka will produce branded content that resonates with women. She will also be paid in crypto for her work. Crypto firms use celebrities as ambassadors to extend their reach. Big stars such as Larry David, Tom Brady, and Gisele Bundchen have appeared in ads for FTX.
We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets,
Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry. I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratize the space.
FTX has also pledged to donate to Osaka’s charity, Play Academy, which she launched with Nike and Laureus.