Marketa Vondrousova won her first grand slam title at 2023 Wimbledon without a clothing sponsor. Nike, her previous sponsor, had dropped her at the start of the year. 

Vondrousova has signed a multiyear clothing deal with J.Lindeberg. She will start wearing the brand’s clothes at the 2023 US Open. Speaking of the new partnership, Vondrousova said, 

I’m very excited to partner with J. Lindeberg, since it’s a brand that aligns with my core values and we share a vision for breaking new conventions in the tennis world. Their new collection offers a unique crossover between high-end fashion and athletic performance with a design that is trendy, stylish and athletic. I can’t wait to introduce their upcoming looks on the courts at the U.S. Open and look forward to working closely with J.Lindeberg’s designers on upcoming collections.

J.Lindeberg is a Swedish clothing company that makes apparel for tennis, golf, skiing, and several other sports. The company has been increasing its retail presence with stores at Harrods and Copenhagen. Since 2012, the company has been owned by Anders Holch Povlsen, Dan Friis, Allan Warburg, and Stefan Engström.