In a coup of sorts, Adidas has signed up Greek tennis player Maria Sakkari. She was previously with Nike.
With this move, Adidas has both the top player from the men’s and women’s side. Tsitsipas already has a sponsorship deal with Adidas.
Having lost Naomi Osaka last year to Nike, and before that Simona Halep, Adidas needed to sign up a top tennis player to stay relevant on the WTA tour.
Sakkari was seen in Brisbane practicing in her Adidas outfit, and laceless Adidas shoes. Fellow Greek player, Stefanos Tsitsipas has also been wearing the Adidas laceless shoes. Tsitsipas, of course has had problems with laces before, taking frequent breaks during matches to tie his shoe laces.