Daniil Medvedev has signed a 5-year extension of his contract with Lacoste that runs until 2026. Medvedev also plays with Tecnifibre racquets and strings. Tecnifibre is owned by Lacoste as well.

Though a grand slam title has eluded Medvedev so far, he reached the US Open final in 2019 and has won three Masters titles.

Lacoste emphasizing his “elegance of play” didn’t go down well with fans on social media. But it is a good deal for Lacoste, signing up a potential grand slam champion for 5 years. 

Lacoste is a French brand founded by tennis player René Lacoste and André Gillier. The company also sponsors top-ranked Novak Djokovic. Medvedev is represented by talent agency IMG.