IMG has signed rising Canadian tennis star Denis Shapovalov to a worldwide marketing and management agreement. IMG Senior VP Max Eisenbud will represent Shapovalov. Eisenbud also represents retired tennis player Maria Sharapova. Shapovalov previously did not have an agency representing him.
Shapovalov is among the top young tennis players coming out of Canada. With Bianca Andreescu winning the 2019 Australian Open, brands are looking for the next star to breakthrough on the big stage.
IMG also represents Novak Djokovic, Serena and Venus Williams, Naomi Osaka, and Maria Sharapova. IMG previously represented Roger Federer but Federer formed his own agency TEAM8 with his agent Tony Godsick.
Though IMG’s name is well known in tennis, IMG’s tennis group was acquired by talent agency WME in 2014. The agency goes by the name Endeavor and represents sports stars as well as artists and movie stars. Endeavor owns the Ultimate Fighting Championship (UFC) and the Miss Universe competition.