HyperX, a gaming peripherals division of HP, has signed up Daniil Medvedev as its global ambassador. Medvedev is the company’s first ambassador from Russia. He is expected to participate in several global marketing activities for the brand.

I love playing videos games, so much so that I avoid taking them with me to tournaments to ensure my complete focus is on the court. When I do get off-the-court gaming time, having top-quality sound has been essential to amplifying my gaming experience and with HyperX headsets I escape from the real world and completely immerse myself in virtual competition.

-Daniil Medvedev

In February 2021, HP acquired HyperX from Kingston Technology Company. PC gaming is one of the most popular forms of video gaming. The gaming hardware market is expected to grow rapidly in the coming years.