After her remarkable US Open triumph, it was certain that big-name brands will partner with Emma Raducanu. Luxury brand Tiffany & Co. has made the first move by signing up Raducanu as its ambassador.

Raducanu became the first British woman to win a grand slam title in 44 years.  She also became the first qualifier ever to win a grand slam. She wore Tiffany’s jewelry during the US Open but wasn’t sponsored by the company at the time. She also wore the luxury brand’s jewelry during her appearance at the recently-opened hotel, The Londoner.

Emma Raducanu told the Vogue magazine:

It’s such an iconic brand and one that I’ve felt connected to for quite some time. I wore the ring, bracelet, earrings, and cross necklace throughout the [US Open] tournament. These pieces will always be very special to me.

Tiffany & Co. is an American luxury brand headquartered in New York City. The company was acquired by French conglomerate LVMH in January 2021.