At the Australian Open, Daniil Medvedev revealed his new logo. The logo which appeared on his bags is inspired by his passion for gaming.

The circle in the logo refers to the tennis ball. The letter D&M refers to his initials and the gamepad refers to his love for gaming. The two “i”s stand for the two “i”s in his name.

Top players such as Roger Federer, Rafael Nadal, and Novak Djokovic all have their own logos. These logos make millions for them. It remains to be seen if Daniil Medvedev has leveraged his brand to make money.