Coco Gauff has recently entered into a partnership with Carol’s Daughter, a renowned black beauty brand. Acquired by L’Oréal USA in 2014, Carol’s Daughter specializes in creating hair, body, and skincare products tailored to the needs of black women.

Having clinched the 2023 US Open title, Coco Gauff has become a sought-after figure for sponsors. Regarding the collaboration, Gauff expressed her enthusiasm, stating, “Their expertise in natural hair care is unparalleled, and I am thrilled to contribute to their mission of empowering millions of women and young girls to embrace their natural curls and coils with pride and authenticity.”

Lisa Price, the founder of Carol’s Daughter, highlighted the significance of representation in sports, saying, “While the presence of individuals who resemble us in this sport may be limited, their influence is profound. It reaffirms the timeless belief: ‘If you can see it, you can be it.’ This collaboration holds a special place in my heart. When I established Carol’s Daughter, there was no established path for Black hair care brands. Now, after 30 years, the landscape has changed, offering numerous choices for our hair, our self-assurance, and our empowerment. With Coco, we honor the strength, beauty, and authenticity of future generations.”

Coco Gauff is among the highest-earning athletes globally, amassing over $16 million in prize money and endorsements in 2023 alone, solidifying her position as one of the highest-paid tennis players worldwide