LEMERO, a printer cartridge brand, announced Novak Djokovic as an ambassador. The company makes ink cartridges that are compatible with HP, Canon, Brother, EPSON, Samsung, Xerox, and other branded printers.

LEMERO also announced that the company will donate 10% of sales from its cartridges to the Novak Djokovic Foundation. The foundation run by Djokovic and his wife Jelena helps children receive a quality education.

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The company’s products are sold on Amazon, Shopify, and other outlets. The company ships its products to over 100 countries.

Felix Auger-Aliassime has signed a long-term clothing and shoe sponsorship deal with Adidas. This means that Nike has let another tennis player away from its stable.

Auger-Aliassime will wear the Adidas Ubersonic 4 shoes on the court. Adidas already sponsors top stars such as Alexander Zverev, Stefanos Tsitsipas, and Dominic Thiem. Adidas also has up-and-comers like Sebastian Korda wearing three stripes.

By signing a young star to a long-term deal, Adidas has ensured that it will have a strong brand presence in men’s tennis for years to come.

This is not the first time Auger-Aliassime has been wearing Adidas. He wore Adidas as a junior before switching to Nike.

After an impressive junior career in which he won the US Open title in 2016, Auger-Aliassime has been one of the consistent performers on the men’s tour.