Felix Auger-Aliassime has signed a long-term clothing and shoe sponsorship deal with Adidas. This means that Nike has let another tennis player away from its stable.

Auger-Aliassime will wear the Adidas Ubersonic 4 shoes on the court. Adidas already sponsors top stars such as Alexander Zverev, Stefanos Tsitsipas, and Dominic Thiem. Adidas also has up-and-comers like Sebastian Korda wearing three stripes.

By signing a young star to a long-term deal, Adidas has ensured that it will have a strong brand presence in men’s tennis for years to come.

This is not the first time Auger-Aliassime has been wearing Adidas. He wore Adidas as a junior before switching to Nike.

After an impressive junior career in which he won the US Open title in 2016, Auger-Aliassime has been one of the consistent performers on the men’s tour. 

Mayar Sherif created history at the 2020 French Open when she became the first Egyptian female to appear in the main draw of a grand slam tournament. In 2022, she became the first Egyptian woman to win a WTA title when she won the Parma Ladies Open. Her current sponsors include Nike, the National Bank of Egypt, Allianz, Zed, Vodafone, and Peugeot.

Sherif graduated from Pepperdine University in Malibu, California, in 2018 with a bachelor’s degree in sports medicine. She was part of the Pepperdine women’s tennis team. She reached the semifinals of the 2018 NCAA tennis tournament and was ranked 11th in the US at the end of her senior year.

Mayar Sherif’s Sponsors

Nike

Mayar Sherif has a clothing and shoe sponsorship deal with Nike. She was previously wearing Adidas and prior to that, Fila. She has also been seen in Lotto apparel. 

National Bank of Egypt

National Bank of Egypt was one of Sherif’s earliest sponsors. It is the largest bank in Egypt in terms of assets and number of branches.

Allianz Egypt

In 2020, Sherif became a brand ambassador for Allianz Egypt. Allianz Egypt is part of the Allianz Group, a global financial services provider.

Zed Egypt

Zed Egypt is a residential and commercial real-estate developer in Egypt.

Vodafone

Sherif has a sponsorship agreement with Vodafone Egypt. Vodafone is a multinational telecommunications company known for its mobile phone services.

Peugeot

Peugeot is a French automotive manufacturer with a long distinguished history.