Brands Endorsed By Alexander Zverev

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Brands Endorsed By Alexander Zverev

Early Years – Born Into A Tennis Family

Alexander “Sascha” Zverev was born on 20 April 1997 in Hamburg, Germany, to Irina Zvereva and Alexander Mikhailovich Zverev. Both his parents played tennis for the Soviet Union. His father was ranked as high as No. 175 in the world while his mother was the fourth-ranked women’s tennis player in the country. His family moved to Germany before Sascha was born. Sasha Zverev has an older brother, Mischa Zverev, who is a decade older and is also a professional tennis player.

Germany has been looking for a tennis champion more or less since Boris Becker and Steffi Graf departed the scene. It’s fair to say that Sascha has huge expectations in Germany.

Not surprisingly, his parents were the first to introduce him to the game. While his mom was gentle in her approach, his dad believed in the “Soviet way” of training introducing the young Sasha to extensive physical sessions and timed drills. He spent his winters at the Saddlebrook Academy. Sasha can speak three languages – Russian, German and English.

Off the court, Zverev looks dorky with glasses and messy hair. In 2015, he talked to the ATP about his quirks and superstitions.

Roger Federer – His Idol

Like most tennis players growing up in the 2000s, Zverev idolized Roger Federer. Zverev defeated Federer to win his second career Masters title at the 2017 Canadian Open. He said, “This one against Roger is something so special for me because he was always a great idol growing up for me. The greatest player of all time, beating him in a final, not just any final but in the final of a Masters 1000, is amazing.”

Big Success in Juniors

Zverev finished 2013 as No. 1 junior. He racked up a 96-35 record on ITF Junior Circuit, including wins over future Top 40 ATP players Chung, Edmund, Fritz, and Rublev. He ended his junior career at age 16 by winning the 2014 Australian Open boys’ singles title. He also reached 2013 Roland Garros boys’ singles final.

Success Continues – Now On The ATP Tour

In 2016, at age 19, Zverev won his first title beating Stan Wawrinka at St. Petersburg. He became the youngest ATP Tour champion since Kei Nishikori, who was 18 when he won the 2008 Delray Beach tournament.

As of May 2019, Zverev had won three Master’s titles – Rome (2017), Canadian Open (Montreal, 2017) and Madrid (2018). He is the only active player other than the Big Four to win 3+ Masters titles.

Zverev also won the 2018 Nitto ATP Finals defeating World No. 1 Novak Djokovic for the biggest career win yet. As a 21-year-old, he became the youngest year-end champion since Djokovic in 2008. Djokovic was also 21 at the time of his win.

Every top player owns an odd statistic. Here is Zverev’s. Zverev became the first player to win a clay-court title without being broken since 1991 (Madrid 2018)

Coaching Changes

In the summer of 2017, Zverev hired former French Open champion Juan Carlos Ferrero as his coach. But that coaching relationship didn’t last long. He fired Ferrero following the Australian Open 2018 after Ferrero criticized the rest of Zverev’s coaching team. Ivan Lendl joined Zverev’s team in August 2018. Zverev later split with Lendl.



Head is a popular racquet among top tennis players such as Andy Murray and Novak Djokovic. Zverev has been using Head racquets for a long time. He signed a long time deal with Head in 2018. He uses the Head Graphene Touch Pro Speed model.


German brand Adidas sponsors apparel and shoes that Zverev wears on and off the court. He was previously wearing Nike.

Richard Mille

Richard Mille signed Zverev in 2016. Rafael Nadal also endorses Richard Mille and reportedly encouraged the company to sign Zverev after noticing his immense talent.


Zverev endorses luxury automotive brand Peugeot. Peugeot released an ad featuring Zverev in 2019.


Menswear brand Zegna signed Zverev in 2019 as its ambassador.


In May 2019, Zverev announced that he was suing his former manager Patricio Apey. In 2019, he signed with Team8 (Roger Federer’s sports agency) to represent his business interests.


Zverev is currently in a relationship with Olga Sharipova.

Other Sports Interests

Zverev is a fan of the NBA team, Miami Heat. He is a big fan of NBA player Dwayne Wade. He plays basketball and golf in his spare time.

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Brands That Sponsor Novak Djokovic

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Brands That Sponsor Novak Djokovic

Novak Djokovic is a Serbian tennis player with 17 grand slam titles.  In 2015-2016, Djokovic won all four grand slams back to back (though not in the same calendar year).  He was the first player since Rod Laver in 1969 to achieve that feat.  Along with Roger Federer, Rafael Nadal and Andy Murray, Djokovic is considered one of the “Big 4”.

Djokovic is represented by agent Edoardo Artaldi of WME-IMG (Endeavor).  Though Djokovic has many sponsors, he has struggled to attract sponsors like his peers Roger Federer and Rafael Nadal.  That’s because Serbia is a relatively poor country and Serbian companies are unable to support Djokovic.  In contrast, Federer and Nadal have many sponsors from Switzerland and Spain, respectively.


Lacoste is a French company, founded tennis player René Lacoste and André Gillier.  The company is well known by its green crocodile logo.  Djokovic has a $9M deal with Lacoste that runs until 2022.  He previously had a 5-year clothing deal with Uniqlo.  Prior to Uniqlo, Djokovic was with Adidas and Sergio Tacchini.


Djokovic has a $9M a year deal with tennis racquet maker Head. Prior to his sponsorship with Head, Djokovic used Wilson racquets.

What’s interesting is that as some players on tour, Djokovic has used sleek paint jobs on racquets (to make racquets look like his sponsor’s racquets) in the past to avoid revealing exactly which brand of racquet he was using.  As you can imagine, changing racquets can be very difficult for a top player like Djokovic.

Djokovic currently uses the pro stock Head PT113B1 racquet.  It is not available for sale.  For marketing purposes, Djokovic’s racquet is painted to look like the Head Graphene 360+ Speed Pro below.


Seiko is a Japanese holding which manufactures and sells watches, clocks, semiconductors, jewelry, and optical products.  Seiko has sponsored Djokovic since 2014.  In 2016, Seiko renewed its contract until 2020.

Seiko has released a number of limited edition Seiko watches with Djokovic. The new Astron Novak Djokovic Limited Edition SSE174 released in Fall 2018, like all Astron watches, connects automatically to the GPS network and automatically adjusts to local time anywhere in the world with a precision of 1/100,000th of a second.

Seiko also supports Djokovic’s charitable foundation, The Novak Djokovic Foundation, which advocates for children in the tennis player’s native Serbia.


For any tennis players, shoes are the most important gear next to the racquet. Novak Djokovic has been partnering with the footwear brand ASICS, since 2018. He currently wears the Asics Court FF2 shoes.

The Asics shoes that Djokovic wears have two logos – one is “D” and the other consists of a symbol of Reiki (represents energy) and a symbol of Dove (stands for peace, love, and free spirit).  Djokovic has said that it reminds him of Nikola Tesla, the great Serbian-American inventor.

Jacob Creek

Jacob Creek is one of Australia’s largest wine brands. Jacob Creek has partnered with Djokovic since 2015.  The deal earns him $2M a year.

Jacob Creek released an autobiographical documentary series on Djokovic titled “Made By”.


Australia and New Zealand Banking is one of the largest banks in Australia.  ANZ has sponsored Djokovic since 2015. His current deal earns him $4M a year.

Ultimate Software

In 2019, Ultimate Software signed up Djokovic as one of its ambassadors.  The company is also one of the sponsors of the Miami Open.  Djokovic’s deal with  Lacoste allows him to wear sponsor patches on his shirt. 

Ultimate Software logo (now called “UKG” – Ultimate Kronos Group) can usually be seen on his right sleeve. Ultimate Software merged with Kronos and the new company is called the Ultimate Kronos Group. The company rebranded itself as “UKG”.

Djokovic’s Other Business Interests


Novak Djokovic opened a vegan restaurant, Eqvita in Monte Carlo, where he resides. Djokovic became a vegan in 2010 and that decision ignited a spark in his tennis career. Djokovic discusses his diet in his book, “Serve to Win”, that was published in 2013.

Serbia Open (not active)

Djokovic owned the Serbia Open tennis tournament between 2009-2012.  But the tournament could not attract sponsors or top players. Djokovic sold the tournament back to ATP.  It was the only tennis tournament held in Serbia.

Novak Djokovic Foundation

The Novak Djokovic Foundation’s goal is to give every child the opportunity to receive a quality preschool education.  Many of Djokovic’s sponsors contribute to his foundation.

Book – Serve To Win

In the book, Serve To Win, published in 2013, Djokovic shares fitness and gluten-free diet plan that made him a world champion.  Tennis fans will know that Djokovic struggled with his health early in his career.  His new gluten-free diet plan was one of the primary reasons for his dominance on the court.

If you are interested in what Djokovic eats every day to keep healthy, you can check out this article on his daily diet.

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