Argentine tennis star Federico Coria followed in the footsteps of his more successful brother, Guillermo Coria. Guillermo Coria reached a career-high ranking of world number 3 and reached the finals at the French Open in 2004.

Federico Coria hasn’t been as successful as his brother but has won titles at the Challenger and Futures events. In 2020, he reached the third round at the French Open – his best grand slam result to date. He is a big soccer fan and supports River Plate and Lionel Messi.

In 2018, Coria was banned for 8 months for not reporting a match-fixing attempt. He also refused to cooperate with investigators. His current sponsors are About Sports, Head, and La Sante. He has earned more than $3 million in his career.

Federico Coria’s Sponsors

About Sports

Coria has an apparel sponsorship with About Sports. He was previously wearing Adidas and Hydrogenclothing.

Head

Coria has a racquet sponsorship contract with Head. He uses the Head Radical racquet.

La Sante

La Sante is a pharmacy chain that also produces a line of personal care products. 

Japanese multinational company Panasonic has signed Naomi Osaka to a 2-year sponsorship contract. In the press release announcing the partnership, Panasonic noted that the company and Osaka share a number of important values. In particular, the company cited Osaka’s stand on social issues.

Panasonic statement read:

Ms. Osaka takes social issues seriously, looking beyond tennis to share her views on what a better society would look like in her own words. The founder of Panasonic, Konosuke Matsushita, held the notion that a stable state of happiness comes only when both mental stability and material prosperity are secured. Based on this idea, the company endeavors to create an ideal society where all of us can enjoy lives that are both mentally fulfilling and affluent in the material sense.

After the partnership was announced, Osaka said:

Tennis is what I do. It is not who I am

An outlet for my drive and energy
A platform to showcase my athletic ability.
I am blessed to experience the lifestyle the game allows.
But tennis does not define who I am as a person.
I am equally as passionate about being a catalyst for positive change in the world.
I cannot ignore others who are less fortunate, nor remain silent, as some might prefer, in the face on injusctice.

I play to elicit passion in those who love sports.
And I hope to inspire passion for a more perfect society in all I do

Naomi Osaka is the highest-paid tennis athlete. She is associated with more than a dozen brands. Osaka’s social activism has attracted several companies and has improved her brand image.

Panasonic was founded in 1918 as a light socket manufacturer. Today, the company makes a number of products and services – rechargeable batteries, automotive and avionic systems, industrial systems, home renovation, and construction.