Madison Keys is the new face of Volvo USA. Keys shared the partnership news with the carmaker on social media.

Beyond excited to be collaborating with @volvocarusa! The road ahead is so much better in the driver’s seat of my new Volvo and I’m ready to make some new memories together

–  Madison Keys

Her best grand slam result came at the 2017 US Open where she reached the final and lost to fellow American Sloane Stephens. She reached her peak ranking of world number 7 in 2016.

Keys has partnerships with a number of brands including her longtime sponsor Nike, racquet brand Wilson, bottled water company Evian, and contact lens maker Acuvue. She is also an ambassador for the nonprofit Kindness Wins, which encourages kindness in all walks of life.

Volvo was originally started in Sweden. Volvo has been owned by any Chinese company any Geely Holding Group since 2010. Though the brand is well-known for its cars, it also makes trucks, construction equipment, marine and industrial engines, and other products.

After her remarkable US Open triumph, it was certain that big-name brands will partner with Emma Raducanu. Luxury brand Tiffany & Co. has made the first move by signing up Raducanu as its ambassador.

Raducanu became the first British woman to win a grand slam title in 44 years.  She also became the first qualifier ever to win a grand slam. She wore Tiffany’s jewelry during the US Open but wasn’t sponsored by the company at the time. She also wore the luxury brand’s jewelry during her appearance at the recently-opened hotel, The Londoner.

Emma Raducanu told the Vogue magazine:

It’s such an iconic brand and one that I’ve felt connected to for quite some time. I wore the ring, bracelet, earrings, and cross necklace throughout the [US Open] tournament. These pieces will always be very special to me.

Tiffany & Co. is an American luxury brand headquartered in New York City. The company was acquired by French conglomerate LVMH in January 2021.