Brands That Have Invested In Chilean Sensation Christian Garin

Nicknamed Gago and Tatan, Garin is the top tennis player from Chile. Most of his success has come on clay, which is his favorite surface. He reached the quarterfinals at the 2022 Wimbledon Championships. As a junior, he won the 2013 French Open boys’ title beating Alexander Zverev in the final.

His idols while growing up were Roger Federer, Carlos Moya, Marat Safin, and Guillermo Coria.  Outside of tennis, he likes watching NBA games with his friends.

Sponsors have paid attention to the talents of Christian Garin since his junior days.  He is sponsored by Wilson, Emporio Armani, Gillette, Powerade, and Banco de Chile. He is represented by the sports management firm GSE Worldwide. He has earned over $6 million in his career.

Christian Garin’s Sponsors

Emporio Armani

In 2022, Garin switched to Emporio Armani’s EA7 apparel. Prior to that, Garin was wearing Adidas. Garin signed an apparel and shoe deal with Adidas in 2019. Adidas is the largest sportswear maker in Europe and the second-largest in the world after Nike. Prior he Adidas, he was with New Balance.

Wilson

Garin has a racquet sponsorship contract with Wilson. Christian Garin previously had a racquet deal with Head.  He has played with Babolat and Wilson racquets earlier in his career.

Gillette

Gillette is an American brand that makes safety razors and other personal care.  Gillette is owned by Proctor & Gamble.

Powerade

Powerade is a sports drink maker owned by Coca Cola.  He has appeared in ads promoting Powerade in Chile.

Banco de Chile

Banco de Chile is a Chilean bank and financial services company headquartered in Santiago, Chile.  In May 2019, Garin played at the Paseo Ahumada in front of hundreds of fans to celebrate the bank’s sponsorship of young sports talent.

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Wawrinka Parts Ways With Fromm

Stan Wawrinka parted ways with his long time sponsor Fromm Packaging Systems at the end of 2019.  Fromm had sponsored Wawrinka for more than 12 years.

Fromm was prominently seen on Wawrinka’s shirt.  But over the years, he added more logos on this shirt and the prominence of the Fromm logo has diminished.

34-year old Wawrinka has reached the twilight of his career and appears to be maximizing his earnings by adding more sponsors.  Sponsors are still drawn to Wawrinka as he is one of the few players who can beat the Big 3 – Roger Federer, Rafael Nadal and Novak Djokovic.

Fromm is owned by Swiss entrepreneur Reinhard Fromm. Fromm said he plans to invest in junior talent in Switzerland going forward.

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