Naomi Osaka Leaves IMG, Starts Sports Agency Evolve

Highest earning female tennis star Naomi Osaka has left IMG to start her own sports agency Evolve. Osaka’s contract with IMG expired at the end of 2021. In addition to managing Osaka’s business deals, Evolve expects to sign up new clients.

Joining her at Evolve will be her former longtime Stuart Duguid, who has also left IMG. Among tennis players, only Roger Federer earns more money in endorsements than Naomi Osaka.

Speaking of the move, Duguid told Sportico:

The core of Evolve is building Naomi’s business from $50 million a year to $150 million a year,” Duguid told the website.

In the last few years, Naomi Osaka has taken equity ownership in companies instead of signing endorsement deals with brands. Osaka has her own swimwear and sleep lines. She recently founded a skincare company, Kinlo.

IMG has had high profile departures in the past decade. Roger Federer left IMG to start Team 8 with his agent Tony Godsick. Rafael Nadal also left IMG with his agent Carlos Costa. But Osaka is the first top female athlete to leave IMG and start her own sports agency.

Sports agencies such as IMG often take a commission of 15 to 20% of a player’s endorsement earnings. Starting their own agency allows players puts the 15 to 20% earnings back in their pocket. But Osaka will still owe IMG commissions on deals negotiated by IMG while she was with the firm.

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Emma Raducanu Accidentally Swears In Italian TV Interview

The first words you learn in a new language are probably swear works. Did your friends teach you new words without telling you what they mean? That’s what happened to US Open champion Emma Raducanu.

In an interview to Italian media, Raducanu was asked if she has learned Italian since she has been in the country. She replied with a swear word, which she had learned from a friend. You can listen to the full exchange here.

Emma Raducanu quickly realized something was off and asked the interviewer what the phrase meant. The interviewer politely replied that she will tell Raducanu at a later time.

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