Benoit Paire has switched to clothing made by French brand Celio. Celio has stores in shopping centers and caters mostly to the European market. Paire has been wearing Celio clothes with the brand’s “Be Normal” tag.
Paire split with Lacoste at the end of 2021. At the time, he shared the news that he will be ending his partnership with Lacoste.
Benoit Paire reached his career-high ranking of world number 18 in 2016. But his rankings have dropped to inconsistent results.
Known for his flashy but unpredictable tennis, Paire has been accused of not putting in proper effort during his matches. He is also known for getting to arguments with umpires. The French Tennis Federation banned him from the 2020 Tokyo Olympics after his outburst following a loss in the first round at the 2021 Australian Open.