Fila has signed a sponsorship deal with Czech tennis star Barbora Krejcikova. Krejcikova was previously sponsored by Head head to toe. She will wear the Fila apparel and shoes for the first time at the French Open.
Head was criticized by fans for providing Krejcikova almost identical apparel for every tournament. Though she won the 2021 French Open title, she had difficulty attracting sponsors. Krejcikova recently switched to a new management agency, Octagon. Octagon played a key role in her new sponsorship deal with Fila.
Barbora Krejcikova is one of the few players on the tour who plays both singles and doubles. With her regular doubles partner Katerina Siniakova, Krejcikova won the gold medal in doubles at the Tokyo Olympics.