Alexander Zverev has hired a US firm, BERK Communications to handle his public relations. Zverev has been under scrutiny since November 2020 when his ex-girlfriend Olya Sharypova accused him of physical and emotional abuse. Zverev has denied the allegations but his public image has been tarnished by the allegations.
Since the scandal erupted, Zverev has split with his talent agency Team 8. His business affairs are now handled by his brother Mischa Zverev and Sergei Bubka.
Zverev is hoping that the new firm can help him deal with media inquiries about the allegations and clean up his image in the public’s eye.
BERK Communications’ clients include baseball star Alex Rodriguez and Robert Kraft, the billionaire owner of the New England football team.
Both Rodriguez and Kraft survived scandals and their reputations were mostly restored. Rodriguez admitted to the use of performance-enhancing drugs. In 2019, Kraft admitted to soliciting prostitution.