Alejandro Davidovich Fokina has switched to Adidas clothing and shoes. He previously had a sponsorship deal with Diadora. Davidovich Fokina debuted his new Adidas outfits at the United Cup.

In 2023, he reached his peak career ranking of world number 21. Though he didn’t win a title in 2023, it was a great year for him as he reached the semifinals of the Canadian Masters. 

It’s a great move for Adidas to sign up an up-and-coming player who could reach the top 10 in 2024. This move allows Fokina to move to a top-tier sponsor.

Fokina is an entertaining player who often likes to dive on the court. He has excellent drop shots and can be aggressive with his shots when needed.