Russian tennis star Karen Khachanov has become an ambassador for the luxury car brand Cadillac. Khachanov shared the news on Instagram with a picture of him with a Cadillac Escalade. He was previously endorsing Mercedes Benz. 

Karen Khachanov has been a fixture in the singles Top 50 rankings for some time. He reached a peak ranking of world number 8 in 2019. He has reached the quarterfinals at a grand slam multiple times.

Though Khachanov has been in the shadow of Daniil Medvdev in Russia, he is still popular in his homeland. His other sponsors include Nike, Wilson, Giorgio Armani, Rolex, VTB Bank, and Lavazza. He is represented by Star Wing sports on his business deals.

Cadillac is a luxury division of American automaker General Motors (GM). Cadillac has a long history in the auto industry and has made several iconic vehicles.