Rolex has secured the promising talent of Ben Shelton, the emerging American sensation currently holding a top-20 ranking and poised for a stellar tennis career. The luxury brand’s decision to sign Shelton comes as no surprise, given his impressive achievements and potential.

In 2023, Shelton made waves by reaching the semifinals at the US Open and the quarterfinals at the Australian Open. Shelton has a  powerful serve and prefers to dominate his opponents with first-strike tennis.

Honing his skills at the University of Florida, where his father, Bryan Shelton, served as coach, Ben Shelton claimed the NCAA title in 2022, solidifying his position as the country’s top-ranked college tennis player.

He is sponsored by the Swiss brand for his shoes and apparel, Shelton shares a common affinity among tennis players as an avid admirer of Roger Federer who also had a sponsorship deal with Rolex.