Roger Federer has partnered with Oliver Peoples to design the RF eyewear collection that will launch in 2024. Even after retiring from tennis, Federer is still one of the most marketable athletes in the world. So it’s no surprise that brands still want to be associated with him.

Roger Federer retired from professional tennis at the Laver Cup in 2022. He won 20 grand slams in his career including 8 Wimbledon titles. In 2020, he became the first tennis player to top the Forbes’ highest-paid athletes list in the world.

In addition to endorsement deals with top brands such as Rolex, Mercedes Benz, and Wilson, Federer is also a big investor in the Swiss shoe brand On. The brand recently signed up Iga Swiatek and Ben Shelton to its roster.

Oliver People is a luxury eyewear company that was founded in 1986. The company is currently owned by Luxottica, an Italian eyewear conglomerate.