Brand Partners of Taylor Fritz

Taylor Fritz was born into a tennis family.  His dad Guy is a tennis coach and his mom Kathy May is a former Top 10 player. Kathy May is also the great-granddaughter of David May, founder of The May Department Stores (now called Macy’s).

Fritz married fellow tennis player Raquel Pedraza in 2016. Raquel played in all 4 grand slams as a junior.  The couple has a son Jordan, who was born in 2017. But the couple divorced at the end of 2019. Taylor Fritz is currently dating Morgan Riddle. 

Fritz had an outstanding year in 2015 as a junior. He won the US Open boys title that year. He was also runner-up at the junior French Open. His biggest title on the ATP tour came in 2022  at Indian Wells, where he won his first Masters title. He has reached the quarterfinals of grand slams multiple times but has struggled to progress further.

His sponsors are Boss, Head, Rolex, Waterdrop, and Chipotle. He has earned over $18 million in his career.

Taylor Fritz’s Sponsors

Boss

In 2024, Fritz signed a clothing sponsorship deal with Boss. Prior to that, Fritz wore Nike apparel and shoes on the court.  

Head

Head has signed a long-term deal with Fritz. Fritz currently uses the Head Graphene 360 Radical MP racquet.

Rolex

Fritz is the brand ambassador for Rolex. He joins Roger Federer, Juan Martin Del Potro, and Dominic Thiem in endorsing the Swiss luxury watchmaker.

Waterdrop

In 2022, Fritz became an ambassador for Austrian sustainable water brand Waterdrop

Chipotle

In 2024, he became an ambassador for the healthy fast-food chain Chipotle. He wears the Chipotle logo on his sleeve.

Masimo

He endorses the healthcare brand Masimo, which blends technology and healthcare

Optimum Nutrition

He is an ambassador for the supplement brand Optimum Nutrition

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Brands That Have Invested In Milos Raonic

Milos Raonic was born in Montenegro but his parents moved to Canada when he was 3. His idol while growing up was Pete Sampras. He was one of the first Canadian players to join Tennis Canada’s National Training Centre in Montreal when it opened in 2007.

Powerful serve is a core part of Raonic’s game.  He became the first Canadian to reach the Wimbledon finals in 2016. Though his career has been plagued by injuries, Raonic can beat anyone when he is at his best.

Raonic’s well combed hair has received a lot of praise from fellow players and the media.  But he is yet to land a sponsor for hair care products!

New Balance

New Balance was originally known as a brand for runners. But the Boston-based company has diversified into other sports including tennis.  Raonic’s deal with New Balance runs till the end of his tennis career and beyond.  Raonic wears New Balance apparel and New Balance Fresh Foam Lav D Gitman shoes.

Aviva

Aviva is a leading provider of home, auto, leisure and business insurance.  The company signed Raonic to a multi year deal.  Raonic wears the Aviva logo on his shirt, and serves as the company’s global ambassador.

Wilson

Raonic has a racquet deal with Wilson. He uses Wilson Blade racquets to power his game.

Rolex

Raonic is the brand ambassador for the Swiss luxury watch maker.  Rolex, in addition to sponsoring athletes, is also the sponsor of many tennis events.

Canada Goose

Canada Goose makes winter clothing  brand. The partnership between Raonic and Canada Goose began in 2014.

Rogers

Rogers  is a Canadian wireless telephone company headquartered in Toronto, providing service throughout Canada.

Jaguar

Raonic is global brand ambassador for luxury car maker Jaguar. Jaguar signed up Raonic in 2017.

Coco Fusion

In 2018, Raonic became the ambassador of carbonated coconut water brand Coco Fusion.

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